Twins Smash Burger ruled the local burger scene with killer taste and vibe - but online? Invisible. No website meant no digital buzz, no easy orders, no way to show off what makes Twins the spot.
The challenge? Create a website that captures Twins’ bold energy and flavor-forward spirit - a site that’s modern, user-friendly, and a perfect extension of the in-store experience. It had to connect with existing fans and bring new burger lovers to the table, online.
We designed a sleek, modern website that puts Twins’ mouthwatering menu front and center! Powered by strong visuals of juicy burgers and rich, appetizing descriptions for every dish, the site invites visitors to explore and crave every bite. The navigation is smooth and intuitive, making online ordering fast, easy, and irresistible - no distractions, just pure burger joy in every click.
Orders Up
Online orders tripled within the first month, driven by a streamlined user journey.
Mobile First
Over 70% of orders now come from mobile, driven by fast and easy browsing.
Longer Visits
Time on site doubled, with users exploring more before placing an order!
More Sides
Smart upsells led to 40% of customers adding extras to their meals.
Brand Lift
Consistent design and voice increased brand recognition across all digital touchpoints.
Burger Fame
The site elevated Twins from local favorite to iconic burger destination.
Twins Smash Burger’s digital glow-up brought the same punch as their patties - bold, crave-worthy, and built for speed. The new site doesn’t just show the menu, it sells the experience. From juicy visuals to seamless ordering, it’s everything fans love about Twins, now just one click away. Hungry yet?
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(2016-26©)
